Michael Sherlock

CXO (Chief Experience Officer)

Michael is a high-profile business leader who is renowned for his marketing expertise and successfully driving the rapid growth of a diverse range of businesses. He famously transformed an ailing set of bakery shops in the late 1990s to position Brumby’s as the second largest bakery franchise system in Australasia with over 320 bakeries. Under Michael’s leadership, Brumby’s share price rose from 56c to $3.40 in just over three years before the business was sold to Retail Food Group for $46 million in 2007.

As well as his invaluable high-level marketing, management and retail industry experience, Michael brings an extensive hands-on background in property development and investment to his role in overseeing all marketing activities for Sentinel Property Group and its growing portfolio. Prior to his time as Brumby’s CEO, Michael ran his own property development company SKS Projects that developed over 30 sites, encompassing retail centres, industrial and multi-unit residential projects, throughout Brisbane and South East Queensland.

Since stepping down as CEO of Brumby’s in 2007, Michael has provided advisory and consultancy services to numerous boards and companies across many business sectors and has been a keynote speaker at conferences in Australia and internationally. Michael is the co-author of the business change book ‘Jumpshift! Shift Your Business Into Hyper-Drive’ and is a regular contributor to various newspapers and magazines on business strategy and trends. In 2013, he was appointed as an Adjunct Professor at Griffith University Business School – Asia Pacific Centre for Franchising.

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