Sweet… Krispy Kreme is popping in

March 30, 2017

Hayden Smith | The Cairns Post                                     

Far North doughnut fans are in for a treat with Krispy Kreme to visit Cairns next month.

The company is holding a special two-day pop-up promotion at DFO Cairns from April 27-28. But local doughnut-lovers will have to act fast as the event is pre-order only. It is estimated that a whopping 2.5 tonnes of fresh doughnuts will be flown to Cairns. “As our doughnuts are made fresh daily, it’s not possible to have permanent stores everywhere,” said Krispy Kreme Australia head of marketing Russell Schulman. “But we’re lucky in this day and age with online ordering that we can repay the love and bring Krispy Kreme to regional Australia. “We’re hoping that off the back of the success of this event, we can have an ongoing presence via our pop-ups in, not only Cairns, but other key centres in Northern Queensland.” Sentinel Property Group chief marketing officer Michael Sherlock, whose company owns DFO Cairns, said the event would be well supported by locals. “We anticipate a huge response,” he said.