Doughnut miss big deal

April 5, 2017

The Cairns Post

Cairns doughnut fans had better act fast.

Krispy Kreme has been “flooded” with pre-orders after it was announced last week that the doughnut company would be holding a two-day pop-up promotion at DFO Cairns from April 27-28. It comes as the Mulgrave Rd shopping centre undergoes a $10 million refurbishment. “They could have chosen anywhere in Cairns for their pop-up outlet but recognised that DFO Cairns is a great fit for their brand with everything that is happening at the centre,” said Sentinel chief marketing officer Michael Sherlock. Pre-orders for the Krispy Kreme promotion close 3pm April 21, unless sold-out beforehand.

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